Social Media Marketing

You’ve heard of it, but do you truly understand how Social Media can help grow your business? Social Media Marketing is an amazing tool businesses can use to talk to current and potential customers in a non-commercial setting. This type of “social” conversation can pay huge dividends for those who take the time to do it. Social media can be a great way to find new customers, as well as create strong loyalty with existing ones.

Here’s how it works from a 10,000 ft. view. John is your likes a company on Facebook. He

The easiest way to explain the power of Social Media would be to relate the experience to your local shop. It’s fair to say people prefer to do business with people they know.
Do your prospective customers know you or your brand?

Social Media is the introduction and continued conversation between you and your customers. Think of it as a public outreach program. If you could tell everyone in the world how great your business is you would, right? Well, Social Media is your soapbox. It’s the most direct form of Brand Management.The way people interact, the way people “know” each other, has been revolutionized by Social Media. Facebook, Twitter, LinkedIn, and other social media platforms have literally changed the way we interact with another and it has given you a powerful platform to distinguish your brand from your competitors.Also known as “Brand Management”, Social Media provides you and your business with an opportunity to truly connect with your customers. While the connection happens online, the experience is very real. Your customers interact with one another with a level of personalization once only thought possible through live, human interaction. The Internet is a global platform and Social Media is the answer to global customer service. Social Media allows your company to have conversations with potential and current customers in an environment that isn’t inherently commercial, it’s more relaxed. The soft sell and potential for exemplary customer service allows companies to forge and strengthen relationships that translate to loyal customers. Even cable companies were able to use Social Media to turn around the once horrible image associated with their customer service.

To be clear, your customers are talking about you online, of that you can be sure. Social Media gives you the ability to join and even influence the conversation. In fact, a recent (and often cited) report found that 49% of web users have made a purchase based on recommendations made through social media. Think about it. Have you ever bought a product or service on the word of a friend? Social Media platforms allow you to be that friend.

The relationships created through social media should not be underestimated. These online relationships are very real and are becoming more and more important as each day passes. People have connected with hundreds, if not thousands more people online than they ever would have in the real world.

Social Media is the ultimate platform for customer interaction and customer service. Do things right and the good word will spread. Do things wrong and word will spread further, faster. Customers expect interaction. Through Social Media and Brand Management, Lumin Consulting will help you get involved and lead the discussion.

1.) Remove the Hard Work And Confusion From Social Media Marketing

We help every client build a strong, customized social media presence on the most appropriate social networks, whether that be Facebook, LinkedIn, Twitter, or all three. Once the accounts are created, we institute offline campaigns to maximize the effectiveness of your social media presence.

We’ll also make sure that your profiles stay up to date. As a form of media, social media is very much in its infancy. Facebook is constantly changing what it allows on Facebook Pages, Twitter is in the midst of publishing what is sure to be a ground breaking form of online advertising, and so on. We follow social media platform updates on a daily basis so you don’t have to.

The social media word can get really complex and overwhelming really fast but you can prevent this by letting Lumin help you establish, build, and maintain your company’s social media presence.

2.) Use the Best Software in The Industry

Through strategic partnerships with some of the most cutting-edge and effective social media software company’s in the industry, Lumin is able to create social media campaigns that provide exceptionally high ROI.

Social media is one area of Internet marketing where software is absolutely vital. Our relationships with companies like Radian6 allows Lumin to provide the best social media and online brand management the industry has to offer. Not only are we able to track every social mention across various networks, we’re able to implement a social media marketing campaign within a preset geographic area, something that is rarely done effectively by other companies. In other words, we’re able to integrate your social media presence with local, geographically targeted marketing efforts to provide maximum effectiveness of both online and offline advertising efforts.